Free guides

What a cold outreach machine should mostly do is decline

We ran a sequencer against a real list and it declined almost everybody, which was the best thing about it! These guides are free, and they give you the reasoning, the worked examples and our own results including the bad one. Judge the method before you spend a dollar on us. We would really love that!

Outreach9 min read

What we learned sending 50 cold emails and getting nothing back

We scored 1,002 local businesses, decided on 101, and emailed 50 of them. Not one replied! Here is the scoring machine that did the filtering, why the filter is the valuable part, and what a zero actually tells you.

Read this before you build any of it! It is the whole machine, our real numbers, and the zero at the end that we are not hiding from you.

Read the guide

And if you would rather run the whole thing

This guide tells you what we do and why it works. The Outreach Sequencer Kit is the runnable version, and it's the part you pay for. You get the scoring rubric with every weight and every cut line, both send prompts word for word, the cadence as cron and launchd you can install today, and the verification playbook that proves a send really left. The stopping rule is in there too, and it is genuinely the most useful page!

Every assumption it makes about what you already have is on that page, above the price. That means your own agent subscription, your own sending account and your own list. You will also find our real result up there, which was fifty sends and no replies at all. We would much rather you knew that before you paid us anything! Thanks so much for reading.

See the kit, and everything it assumes